Twitter Matters in the Points Game

Note that I wrote a Part 2 to this post here.

We’ve heard and read that social media has become absolutely essential for any business that wants to connect to customers and fans. But how does this translate to the loyalty points game? In my opinion, it’s way more important than most people in the game realize.

You see, while Facebook may not be the most useful social media tool for us, Twitter is a nearly perfect forum for what travel and point addicts want: quick information and pictures, with reviews.

No, not Bluebird. This is the Twitter logo!

No, not Bluebird. This is the Twitter logo!

You see, the big bloggers are really good at what they do. They write very engaging articles and take fantastic pictures. They review flights and hotels that many of us would have an interest in seeing, and they’re almost constantly traveling. But there’s so much more than what they can put in to a short blog post!

Enter Twitter. Many of the bloggers use Twitter pretty regularly while traveling. Brian, aka The Points Guy, and Ben from One Mile at a Time are two of the best at this. When they’re traveling, they’re constantly taking pictures and providing instant reviews. Whether their check-in is taking too long, their Business Class seat is broken, or they found Vanilla Reloads at a new store, they provide instant reviews.

Much of this makes it to a blog post later on, but some of it doesn’t (particularly pictures). And that brings me to my next point: there are a lot of extremely knowledgeable people that don’t blog about their tricks! People like @TheMrPickles, @FlyerTalkerinA2, @jamucsb, and @HouseofV are expert travelers and point/mile earners, and they have a lot of useful information to share.

And as Mr Pickles pointed out to me at FTU, when these expert travelers (bloggers or not) do happen to have problems of some kind, you can often times see their thought process as they figure out a solution. They ask questions, and others respond with suggestions or solutions. For example, The Points Guy recently had a problem at the airport where his award flight couldn’t get ticketed. His Twitter account gave us a play-by-play as he tried to figure out what to do and others recommended a whole spectrum of solutions, including purchasing a full-fare ticket with cash and then suing United in small claims court (which one person had successfully done).

The Points Guy gives a play-by-play of his nightmarish trip to the airport. Other Twitter users were giving him all kinds of advice!

The Points Guy gives a play-by-play of his nightmarish trip to the airport. Other Twitter users were giving him all kinds of advice!

Then there’s the more “traditional” value of Twitter: word can spread very quickly. If there’s a mistake fare, people will be talking about it on Twitter well before it hits anyone’s blog (and on Twitter you can see people experimenting on the best way to exploit the deal). If there’s a fare war between airlines, it’ll be on Twitter first and may not even make it to a blog. The same is true, although to a lesser extent, with mileage runs. Any deal where speed/timing is of the essence will almost certainly be on Twitter before on a blog.

Unfortunately there are many other topics that people talk about on Twitter, including quite a few useless comments. I realize that this is why many people avoid Twitter and it’s a legitimate excuse that has no real solution. The recent Presidential election, for example, made everyone a political pundit, and of course the race nothing to do with travel. It’s simply part of the social media deal.

The moral of the story is that if you’re not on Twitter, you’re missing out on a lot of interesting information. Oh, and there are TONS of things you can win (free points, GoGo internet passes, etc.) just by tweeting certain words when people have contests. To me, the positives outweigh the negatives.

And if you’re interested, you can follow me on Twitter @TravelSummary!

_

If you enjoyed this post and the others on this blog, feel free to follow me via the link on the right side menu, on Facebook, or via Twitter @TravelSummary.

Comments

  1. Just re-tweeted! Totally agree…if you’re serious about points, you’re handicapping yourself without Twitter.

  2. Twitter is the best! Thanks for the mention @TheDealMommy – just followed you (didn’t know there were so many family blogs nowadays)

  3. Not just for points, for us Delta flyers, @DeltaAssist is just about Diamond Medallion service for anyone!

    http://boardingarea.com/blogs/deltapoints/2012/10/11/a-beginners-guide-to-use-deltaassist-with-twitter-a-simple-how-to-guide/

    • Travel Summary says:

      Completely agree! Twitter is great for contacting companies with customer service issues. Delta and AA are by far the best airline ones, and SPG is the best for hotels!

  4. @HiltonHelp is pretty good too – @GoGo is great for in flight internet problems

  5. Of all social media, I think Twitter is number uno!
    Three cases that stand out to me:
    1) I won the Lufthansa contest and won Star Mega Do 2, everything paid. All I did was a RT!

    2) Checked into Indigo in IND. Tweeted about no “upgrade available” and awful room. 5 minutes later, call from front desk, there was suddenly a much better room available (imagine that), enjoyed the stay in a huge room with balcony!

    3) Developing relationships with other people. I feel like I know some of you guys pretty well online! In my other twitter account, I have developed relationships with colleagues and the press (which resulted in quotes in Wall Street Journal, New York Times, Reuters, etc.). THAT would never be accomplished without Twitter.

    • Travel Summary says:

      I wish I had your luck with Twitter contests! All I’ve ever won was tickets to a tennis match that I couldn’t attend! But I may have to write a follow-up post that touches on some of the things you said about developing relationships.

  6. Twitter is unfiltered conversation. Blogs are naturally a consolidated and curated resource. I don’t market myself as a Twitterer, but it creates another way for readers to interact with me. A little more of my personality comes through in the off-topic conversation.

Trackbacks

  1. [...] last post on why I think Twitter is extremely valuable apparently resonated with a lot of people. Several people showed their agreement in the comments [...]

  2. [...] You should also know that the above list is by no means comprehensive. There are a lot more methods you can read about in this and other blogs, on FlyerTalk, or on Twitter (I explained the importance of Twitter here). [...]

  3. [...] last post on why I think Twitter is extremely valuable apparently resonated with a lot of people. Several people showed their agreement in the comments [...]

  4. [...] deal from Twitter. Note that I also wrote about the importance of Twitter to the points game…two [...]

  5. [...] (by the way, I’ve never met her and I only know her through Twitter. Yet another reason why Twitter rocks). She said there was no quotas to meet as there was with the other affiliate companies, but that [...]

  6. [...] Twitter Matters in the Points Game, Part 1 and Part 2 [...]

  7. [...] you’ve read my blog for any period of time you’ll know that I’m a big proponent of Twitter, and here is yet another example of why. I didn’t know anything about Hong Kong [...]

  8. [...] year, Travel Summary wrote a two part article on why Twitter Matters in the Points Game. While his article is not outdated, I wanted to bring my own perspective on why Twitter is [...]

  9. […] last year in December Travel Summary and us each wrote a set of blog posts (Travel Summary’s here and here and ours here) about how important social media tools like Twitter can be in the points an […]

Leave a Reply